Explore...

Employer Perceptions Research

Many organisations are working hard to recruit under-represented groups to their organisation but we recognise that the first stage of any activity must be to understand more about the market we are operating in and the perceptions of the minority groups who live in it. We enable our clients to do this through conducting meaningful research which is designed to dig deep and uncover as much information as possible through speaking directly with the people you are seeking to attract.

The objective of the research project is to gather the perceptions of minority groups towards your organisation as an employer / potential employer. The results of the research will enable your organisation to recruit a more diverse workforce that better reflects the diversity of your customers or service users resulting in increased levels of satisfaction and a stronger employer brand.

Aims

The research will aim to:

• Uncover perceptions of your organisation as an employer, through the targeting of under-represented groups across the regions that you recruit from and through existing employees
• Provide examples of good and poor practice, which will inform you of what actions you need to take
• Tell us what does / doesn't attract people to consider your organisation as a career choice
• Give us guidance on what practices you need to adopt or prevent in order to improve attraction and retention rates
• Inform your organisation on how recruitment communications can turn positive practice into a unique selling point

Strategic recommendations

On completion of the research conducted we will provide:

A summary of the main findings from the focus groups, perceptions of your organisation as employers and the reality of working for your organisation, both positives and negatives

• Why people in our various diverse audiences will / will not consider working for your organisation
• Examples of good and poor practice
• Practical suggestions for behavioural / procedural changes
• Anecdotal comments from individual focus group members, which accurately summarise the group’s views

For more information Contact:

Gamiel Yafai on 07738394118 or email gamiel.yafai@diversitymarketplace.co.uk